Spirits of the apocalypse

DIAGEO X THE WALKING DEAD LIMITED EDITION BOURBON

COMMERCIAL & SOCIAL MARKETING CAMPAIGN

DIRECTORS & PRODUCERS OF THE MARKETING CAMPAIGN FOR THE LAST BOURBON ON EARTH.

‘SHARE YOUR FINAL MESSAGE WITH THE WORLD’

We mixed up familiar talent from The Walking Dead franchise, a digital influencer and up-and-coming filmmaker with over-indexing talent from the wrestling world to create a campaign with different points of entry to both new and previously acquired audiences.

The creative was simple - if zombies were banging at your door, and your luck has finally ran out, what final advice would you leave behind for survivors?

JOHN MORRISON

PROFESSIONAL WRESTLER

ELIZABETH LUDLOW

ACTRESS FROM ‘THE WALKING DEAD’

LOLA BLANC

INFLUENCER & AWARD-WINNING FILMMAKER

THE HOLIDAYS IN THE APOCALYPSE

While the talent-focused assets were considered more evergreen, we created videos and photos for promotion during the trending Halloween and Christmas seasons.

CHEERS TIL’ THE END

To wrap up the content strategy, we created more evergreen, flexible assets for an even more robust campaign that could go the distance. We set up shop in a warehouse and brought the bottle to life.