NATGEO WILD’S DEAD BY DAWN
MARKETING CAMPAIGN
The First horror nature show for NatGeo GETS PROMOTED WITH A FAUX 8-BIT VIDEO GAME, ICONIC HORROR POSTERS & MORE.
Dead By Dawn, a horror-centric nature show all done at night, had two major aspect to every episode: iconic horror franchises as themes & major fights between predators and prey.
This led us to develop & create two major pillars of content with our team: 8-Bit Animal Battle & Iconic Horror Poster recreations.
The Horror Posters were designed after The Blair Witch Project, The Exorcist & Rosemary’s Baby.
The biggest assets came in our ‘Pokemon’ Type Battles, where we recreated the highlighted, dramatic fights within each episode as 8-bit battles to support the weekly airing of every episode.
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